Why the Proper Knowledge Catalog is Key to Their Success
Beginning as a search engine constructed by Shay Banon in 2000 to assist his spouse search by a rising listing of recipes throughout culinary college, Elastic has since grown right into a legendary expertise firm, powering search options, serving to functions run easily, and defending in opposition to cyber threats for the world’s most revered organizations.
With a wealthy historical past in open supply, and an providing that’s constructed on a basis of simplicity, pace, scale, and relevance, and powered by information, Elastic has excessive expectations from their Knowledge & Analytics staff.
Accountable for that staff is Takashi Ueki, Director of Enterprise Knowledge & Analytics at Elastic, who joined Atlan on the 2023 Gartner Knowledge & Analytics Summit, and led an Atlan Masterclass, to share how Elastic aligns its information governance observe with their tradition, how they evaluated the Lively Metadata Administration market, and current and future use circumstances made attainable by lively metadata.
Democratizing Trusted Knowledge Throughout Elastic
Becoming a member of Elastic in 2021, Takashi started by evaluating the state of the info observe. He discovered a variety of alternatives for enchancment, together with a number of sources of fact that resulted in disconnected reporting, a BI platform technique that was misaligned with organizational wants, and ranging definitions making it tough to precisely and persistently report.
“We lacked belief in our information, and we didn’t know what information to make use of. So I got here in and mentioned ‘Alright, we’d like a sort of North star. What’s our mission?’,” Takashi shared. “And I do know that is going to look very cliche, however once I say ‘We wish to democratize trusted information throughout Elastic,’ what which means is enabling the supply and reliability of our information, how we eat it, how we govern it, how we outline it, and the way we ship on it.”
Key to how Takashi and his staff assist their stakeholders is shut alignment with Elastic’s tradition and working mannequin. “Even earlier than COVID, Elastic was distributed and distant. It’s essential to comprehend that once we take into consideration how we function as an organization. You’ll see that in our supply code, and also you sort of consider that as a sort of tradition assertion,” Takashi defined.

Elastic is distributed by nature, and its staff comes from numerous backgrounds. Greater than variety in expertise, huge variations exist in geography and tradition, making it much more essential that something Takashi’s staff creates and companies is related and customized to a spectrum of wants, expectations, and ability units.
Aligning Knowledge Governance with Tradition
This cultural context is essential to how Takashi’s staff formulates their information governance technique. “It implies that no matter and nonetheless we ship, it wants to satisfy individuals the place they work. It must be embedded in a seamless a part of the primary of their day-to-day expertise as a result of we’re a distributed firm. And that’s driving throughout three completely different areas. We drive transparency, we drive accountability and engagement,” Takashi defined.
Elastic’s information governance technique interprets transparency as serving to individuals perceive the place information is and who owns it. Accountability means possession and stewardship, and that their stakeholders are accountable for the info they use.
Engagement, their remaining space of focus, means constructing a trusting, productive relationship with their stakeholders. “We’d like partnership from our enterprise, from our IT companions. Knowledge Governance isn’t a central dictate that we push upon,” Takashi shared. “We assist with the framework, how to consider governance, how one can drive that accountability and transparency to construct and develop and to enhance the governance of the standard of our information throughout the board.”
Selecting Lively Metadata Administration
With the targets of transparency, accountability, and engagement in thoughts, Elastic’s information staff started to think about expertise that might ship fit-for-purpose experiences to their numerous stakeholders, clarify out there information and capabilities, and function a collaboration layer as they constructed a partnership with all corners of the enterprise.
“We acknowledged there was going to be a necessity for one thing to assist allow us,” Takashi defined. “So we mentioned ‘We’re going to go have a look at completely different information catalogs.’ We checked out a number of the legacy gamers, and we additionally checked out a number of the newer entrants on this area. Atlan being one in all them.”
Elastic moved ahead with proofs of idea with 4 distributors, discovering that the core capabilities of every met their expectations, however that it was important that the expertise they selected aligned with their distinctive tradition. “If we’re going to drive this program, it has to have a clear UI. It needs to be one thing that persons are going to wish to use, and that’s going to be straightforward to undertake. And it has to combine with our present stack,” Takashi defined.

Supporting Elastic’s distant work mannequin meant that Takashi’s staff would want to pay cautious consideration to how their customers would undertake a product. Whereas collaboration may be easy in an workplace, the place confirming an information asset’s definition or searching for approval for a change means strolling to a colleague’s cubicle, collaborating with a distant workforce calls for a thoughtfully constructed person expertise.
“After we’re working distant and in a distributed method, our office, our desktop is successfully the functions that we use. If I add one other utility that’s not built-in seamlessly, it simply turns into extra muddle in your desktop and it makes that have extra cumbersome,” Takashi defined.
Contemplating their information governance ideas of transparency, accountability, and engagement, and mixing their excessive customary for supporting a distant workforce, Atlan grew to become a transparent option to drive their program ahead. “After we checked out it from that perspective, it was actually the one one that actually hit all these types,” Takashi shared.
And with the significance of ideas like partnership and cultural alignment could not seem on an RFP, Elastic discovered Atlan to be the fitting associate as they grew their information governance observe. “It was extra ‘What are you making an attempt to perform as an organization?’ And actually being a associate within the area,” Takashi defined. “It’s not simply ‘Right here’s an information catalog.’ However ‘What’s your final purpose and goal?’ And serving to to verify we’re capable of ship.”
Essential Context for Enterprise Customers
Among the many most essential set of stakeholders for Elastic’s information staff are enterprise customers. Sharing a use case any information chief may relate to, Takashi elaborated, “You have got this new dashboard, you ship it to an government, they usually say ‘What am I speculated to be utilizing this for? What are the phrases associated to? If I’ve any questions, who ought to I be reaching out to?”
Previous to Atlan’s arrival, essential context was delivered by way of Slack or emails, with the info staff sending a doc in regards to the dashboard, if one existed. Enterprise customers would then click on away to learn the doc, then again to the dashboard. “It’s not the best expertise,” Takashi shared.

Now, utilizing Atlan’s Chrome Plug-in, related context is obtainable in dashboards instantly, avoiding pivoting into new functions or paperwork, or pricey back-and-forth with subject material consultants. “This manner, particularly for government enterprise customers the place they’re not actively going to be in an information catalog, it places the knowledge at their fingertips, the place they work,” Takashi defined.
An Early Warning System for Knowledge Analysts
One other widespread ache level for information groups are pipeline breakages. Earlier than adopting Atlan, Knowledge Analysts have been answerable for speaking these breakages downstream, sometimes utilizing Slack channels that didn’t all the time embody all affected stakeholders.

Within the occasion of a pipeline breakage, Elastic’s information staff can now use Atlan to determine all property impacted downstream, from BigQuery to dependent Tableau dashboards, then set off a warning for his or her customers. “As a substitute of the expertise of ‘I opened up a Tableau dashboard and I see one thing flawed’ and other people chasing it, it’s ‘I opened a dashboard, I see there’s a warning on it. There was a pipeline breakage. I do know one thing’s flawed.’,” Takashi shared.
Proactively addressing breakages and errors, as they occur, advances Elastic’s precept of transparency, constructing much more belief with stakeholders. And by using Atlan’s shut partnership with dbt and integration with Jira, Takashi’s staff is starting to automate these alerts.
“We’re going to increase to a number of the information monitoring we’re doing in dbt, with the native integration in Atlan,” Takashi defined. “Monitoring triggers automated warnings, supplies these alerts inside slack, after which will be capable to set off and automate tickets in Jira. So individuals can begin to comply with alongside as the problem is getting resolved.”
Trusted Data for Architects and Engineers

Lastly, Atlan is changing into an important a part of Elastic’s information structure toolkit, making extra knowledgeable choices, higher onboarding customers, and importantly, driving effectivity. Utilizing Atlan’s reputation metrics, Elastic is figuring out essentially the most and least used property of their information warehouse, and the associated fee to execute queries, and are utilizing that data to optimize the efficiency and value of their information property.
However for brand new customers, reputation metrics are a information to understanding what information is related and acceptable. “Let’s say you’re new to the corporate and also you’re a enterprise analyst. You leap in and say ‘I want to make use of our bookings information,’ and also you search inside Atlan and understand ‘We now have 20 completely different bookings tables in BigQuery, which one am I supposed to make use of?’,” Takashi defined. “It provides them that data on the fingertips of customers to know what different persons are utilizing inside the firm. They’re capable of self-serve on what fields and tables others are utilizing so persons are talking from the identical start line.”
Current and Future Success with Atlan
Because the starting of their Atlan journey, spending roughly 4 weeks to combine key information sources and invite a core set of customers, Elastic’s information staff has made important strides throughout enriching information property, defining phrases, and using automated lineage. “We’ve been on this journey for 9 or 10 months, and we’ve made plenty of progress,” Takashi shared.

On this time, Elastic has built-in to key techniques like BigQuery, dbt, Tableau, and Fivetran, has enabled seamless login with Okta, and makes use of Slack to share information property and monitor information points. Of explicit word to Elastic’s staff is rising engagement from finish customers. “We’ve had 572 Chrome Extension views, and we actually wish to drive that. It’s how we’re going to get extra individuals engaged with Atlan,” Takashi defined.

With a basis of success in place, Elastic’s future ambitions are clear. Their staff’s subsequent frontier with Atlan includes driving possession and accountability, driving adoption by personalization, and maximizing the return on funding on important information expertise.
The idea of possession has been a key consider Elastic’s information governance technique from the operate’s very beginnings, with Takashi and his staff figuring out information homeowners, and confirming their settlement to steward their information. However over time, the necessity for extra programmatic, data-driven methods for possession grew to become clear.
“How can we transfer the needle on possession? What we’re fascinated about over the following yr is driving possession by formalized information contracts,” Takashi shared. “We’re ensuring to carry of us accountable for the standard of their information. It’s true possession. With a contract in place, there’s expectations from a central governance perspective, and we’re organising methods to carry them accountable.” For example, Elastic intends to make use of Atlan to maintain an in depth eye on information high quality for important fields, and the way these metrics enhance or decline over time, utilizing information to drive accountability with every information proprietor.
Secondly, by personalizing their outreach, coaching, and experiences round Atlan, the Elastic staff will drive extra significant adoption of Atlan. “We’re growing methods of promoting Atlan to customers to strip it right down to what’s related to them,” Takashi defined. “For enterprise customers, we would say ‘Atlan is our Tableau catalog’ the place they’ll know what reviews and dashboards there are. For a brand new government, we would say ‘Atlan is our metrics catalog, you may click on by this one cease store.’”
Final is a eager eye towards taking advantage of Elastic’s expertise, integrating Atlan extra deeply into an information property that features BigQuery, dbt, Fivetran, and Tableau. “We’re engaged on how we make all of those part elements work collectively. We wish to make it a seamless expertise, and maximize the ROI on our enterprise information.”
Elevating Expectations
However whereas their by-the-numbers success has been substantial, and their short-to-mid-term priorities are clear, Elastic’s information staff has far greater ambitions than they anticipated, with Atlan elevating their expectations of an Lively Metadata Administration platform and associate in success.
“The most important takeaway for us, as we began this journey and as we take into consideration the preliminary necessities that we have been in search of on this area, the expectations that we thought we would have liked, has advanced and adjusted. It’s not simply that we’d like issues that you recognize you’ll anticipate from an information catalog. What we are able to get out of a software like Atlan has sort of raised the bar of our expectations.” Takashi defined.
“The beauty of working with Atlan, or different cutting-edge firms, has been that we get to associate collectively, work out what we wish to accomplish, and what that ought to seem like. Some organizations may simply want a catalog, and have a extra inflexible mentality. However for us, we needed somebody that was going to be extra nimble, and assist us form the expertise that we expect we’d like.”