Databricks invests in Catalyst, focusing on the elusive buyer intelligence class

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New York-based Catalyst, an organization mobilizing buyer information for enterprise development, as we speak introduced it has obtained strategic funding from Databricks Ventures, the enterprise capital arm of Databricks.

Whereas the quantity infused stays undisclosed, the transfer marks Databricks’ first funding within the rising buyer intelligence class. Previous to this, the Ali Ghodsi-led information and AI firm had primarily backed distinguished information stack gamers akin to dbt Labs, Matilion, and Alation

Catalyst mentioned the funding would deepen the combination between its providing and Databricks’ lakehouse, enabling a greater consumer expertise for his or her joint prospects. 

Catalyst gives buyer intelligence for retention, upsell

Based in 2016, Catalyst is an SaaS platform that aggregates buyer information from a number of sources into one intuitive view and supplies gross sales and success groups detailed insights into buyer maturity, well being and upsell potential.


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“We assist enterprises manage all of their buyer information from CRMs like Salesforce, buyer utilization information from platforms like Databricks, Redshift and BigQuery, and some other consumer information (like help tickets, emails) that will dwell inside instruments like Mixpanel, Zendesk, Jira and Gmail,” Edward Chiu, Catalyst’s CEO, advised VentureBeat.

As soon as this information is organized, Catalyst performs analytics, powered by Databricks’ lakehouse and AI engine, to establish which prospects are prepared for upsell/enlargement and which of them are prone to going away. It additionally pairs the insights with automation capabilities to routinely take obligatory actions — like sending focused emails — for every buyer on the proper time.

With this funding, Catalyst is increasing its engagement with Databricks, enabling joint prospects to immediately combine the information they’ve of their Databricks lakehouse. The corporate says this may simplify the consumer expertise and allow prospects to get extra worth from their current investments in Catalyst and Databricks. 

As a part of this, Chiu mentioned, Catalyst and Databricks additionally plan to launch a product characteristic the place AI-driven predictive intelligence will present indicators when a buyer is able to spend more cash. The characteristic can be referred to as Growth Sign. 

Catalyst Expansion Signal
Catalyst Growth Sign


Whereas firms like Gainsight and Totango function in the identical house as Catalyst, Chiu claims they’re legacy options constructed on outdated structure and never trendy of their information ingestion workflows. He mentioned Catalyst’s integration with Databricks can onboard/implement prospects inside weeks, as towards greater than six months taken by different options. 

This ends in quicker ROI, which is crucial within the present financial state of affairs the place firms are struggling to get new prospects and seeking to extract extra income from current ones. 

Notably, the CEO added that Catalyst is the one platform that proactively tells enterprises which of their playbooks are literally producing optimistic ends in buyer adoption or elevated spending. 

Previous to this funding, the corporate had raised a complete of $65 million and its final public valuation was $245 million.

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