Snowflake opens UK workplace amid sturdy momentum throughout EMEA

Snowflake, the Knowledge Cloud firm, is opening a brand new UK workplace and Buyer Expertise Centre (CEC) in London, offering the final word office expertise to staff and an space for collaboration with potential shoppers.

This coincides with the corporate’s spectacular progress following a profitable fiscal 2023, which noticed the corporate proceed to shift the EMEA gross sales workforce to a vertical-focused mannequin, drive wider buyer adoption and consumption within the area, ship developments and improvements associated to information and utility collaboration, and enhance availability of its developer choices with the GA of Snowpark.

Alison Tierney, SVP EMEA, Snowflake, mentioned: “In FY23, we had been laser-focused on shifting and cementing our place as a fully-fledged vertical firm. This allows us to have deeper conversations with prospects the place every perform from gross sales to advertising is driving the worth of our tailor-made {industry} Knowledge Cloud choices to satisfy the alternatives and necessities related to industries from monetary providers to retail.

“Within the 12 months forward, we are going to deal with a couple of core areas for our EMEA prospects, equivalent to Snowpark, Buyer 360 and ESG. These will empower our prospects to develop new purposes, assist them perceive the end-to-end journey of their very own prospects, and harness information to drive sustainability.” 

In FY23, Snowflake’s product income in EMEA grew 72% YoY. The corporate additionally expanded its workforce in EMEA by 68%, reaching 1,289 in complete as of January 31, 2023. Within the UK particularly, Snowflake introduced its availability on Microsoft Azure, a key milestone pushed by excessive buyer demand for native information residency each within the non-public and public sector. 

Julien Alteirac, space VP UK&I and Benelux, Snowflake, mentioned: “We’re seeing progress throughout all verticals, and because the variety of prospects will increase, the attraction and worth of the Knowledge Cloud for our prospects has adopted.

“The opening of our new workplace is testomony to our progress in EMEA and demonstrates our long-term targets in increasing our exercise within the UK market, and supporting Snowflake’s sustained and continued progress within the coming years. Because the second CEC to launch within the EMEA area the house will act as a strategic instrument to construct sturdy relationships, buyer intimacy and belief. It is usually an amazing alternative to gather beneficial insights from them to innovate and additional develop our merchandise and options.”

The brand new UK workplace will occupy 3,434 sq. metres within the coronary heart of town, close to Liverpool Avenue, and is doubling in dimension capacity-wise. Sustainability can also be on the coronary heart of the brand new workplace. The constructing is cladded with a terracotta facade that has a low carbon emissions score, and ensures the cooling and heating methods throughout the constructing stay in stability and extremely environment friendly. The constructing additionally maximises heating effectivity by utilising a shared vitality centre. Moreover, all third-party distributors, equivalent to hospitality and cleansing workers use fully ecological and free pesticide merchandise. 

EMEA Company Momentum

Snowflake completed fiscal 2023 with spectacular consumption. Key EMEA milestones from FY23, embrace:

  • Product income for the twelve months ended January 31, 2023 grew 72% YoY to $268.2m, and world product income for the twelve months ended January 31, 2023 was $1,938.8m.
  • Worldwide web income retention fee was 158%.
  • 1,289 EMEA staff with over 5,880 staff worldwide (as of January 31, 2023), a marked enhance from the prior 12 months, which had 766 EMEA staff and almost 4,000 world staff as of January 31, 2022.
  • Snowflake expanded its availability in EMEA to the France (Paris) area on AWS, and availability in the UK (London) area on Microsoft Azure. With these expansions, Snowflake now helps 37 world areas throughout three cloud platforms (AWS, GCP, and Azure). 

International Company Momentum

Snowflake’s company momentum in FY23 was pushed by the launch of the industry-specific Knowledge Clouds, worker progress and several other acquisitions, all enabling organisations to mobilise the world’s information. 

  • Telecom Knowledge Cloud– Telecommunications service suppliers can leverage the Snowflake Telecom Knowledge Cloud to interrupt down information silos inside corporations and throughout the ecosystem, enabling organisations to simply and securely entry information in close to real-time, enrich it with machine studying (ML) fashions, after which share and analyse it to drive higher choices. 
  • Manufacturing Knowledge Cloud – With Snowflake’s Manufacturing Knowledge Cloud, organisations can construct an information basis for his or her enterprise, enhance provide chain efficiency, and energy sensible manufacturing initiatives in immediately’s digital-industrial world.
  • Snowflake accomplished quite a few acquisitions to assist prospects maximise worth from their information, together with:
    • Streamlit, an information purposes framework, together with Snowflake’s Knowledge Cloud allows builders and information scientists to construct and share information apps and to take action shortly and iteratively, with out the have to be an professional in front-end growth;
    • Applica, an AI platform for doc understanding, helps Snowflake’s prospects extra simply leverage unstructured information within the Snowflake Knowledge Cloud;
    • Myst, an organization specialising in time sequence forecasting, helps Snowflake prospects to make extra correct forecasts to information administration, facilitate planning and purpose setting, and assist mitigate danger;
    • SnowConvert, a Mobilize.Web suite of instruments, is considerably lowering migration effort and bettering the pace of buyer information migrations to Snowflake’s Knowledge Cloud.
  • Throughout fiscal 2023, roughly 1,900 web new staff joined Snowflake, and Snowflake plans to proceed hiring in fiscal 2024, in product, engineering, and gross sales. 

Product Innovation

Snowflake has been laser-focused in updating and creating new improvements to its platform in FY23:

  • Snowflake launched new platform improvements, together with two new workloads:
    • Unistore supplies a contemporary strategy to working with transactional and analytical information collectively in a single platform. Unistore streamlines and simplifies the event of transactional purposes, whereas offering constant governance, sturdy efficiency, and near-unlimited scale to prospects. 
    • Cybersecurity supplies a unified, safe, and scalable information platform for serving to safety groups eradicate blind spots and reply to threats at cloud-scale. 
  • Knowledge programmability enhancements: Snowpark for Python (GA), and a local integration with Streamlit (PrPr), at the moment in growth, make Python’s wealthy ecosystem of open-source packages and libraries accessible for information scientists, information engineers, and utility builders to streamline growth, and construct and share interactive purposes. 20% of shoppers have now tried Snowpark. 

Buyer Development

Snowflake in EMEA has doubled-down on {industry} particular prospects and digital native corporations who’re mobilising their information in Snowflake’s Knowledge Cloud:

  • The variety of EMEA prospects grew to 1,678, representing a 34% YoY progress, with worldwide prospects totalling 7,828 (31% YoY progress).
  • 100% of Snowflake prospects surveyed within the Dresner Advisory Survey 2023, mentioned they might suggest Snowflake to different organisations for the sixth 12 months in a row. 

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  • Duncan MacRae

    Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Laptop Information in Dubai, he has since edited an array of tech and digital advertising publications, together with Laptop Enterprise Evaluate, TechWeekEurope, Figaro Digital, Digit and Advertising Gazette.


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