BWH Lodges scales enterprise enterprise intelligence adoption whereas lowering prices with Amazon QuickSight


It is a visitor publish by Joseph Landucci from BWH Lodges. In their very own phrases, “BWH Lodges is a number one, international hospitality enterprise comprised of three resort corporations, together with WorldHotels, Finest Western Lodges & Resorts and SureStay Lodges. Our mission is to ship trusted visitor experiences, drive resort success and foster a caring, inclusive tradition that respects the surroundings. Know-how performs a key function in assembly these requirements.

My workforce helps analytics all through BWH Lodges, together with some affiliate and worldwide organizations. 4 years in the past, we switched to Amazon QuickSight, a totally managed, cloud-native enterprise intelligence (BI) service, and haven’t regarded again. In March 2021, I wrote about how QuickSight had helped us reduce prices by over 70%, whereas additionally enhancing our operations. Since then, we’ve got moved totally onto Amazon Internet Providers (AWS) from IBM Cognos and Oracle, and improved our BI adoption whereas navigating the results of the COVID-19 pandemic.

On this publish, I talk about how we’re utilizing QuickSight at the moment, the way it helped us by means of the pandemic and the way we’re utilizing it to construct the way forward for our enterprise.

Migrating to AWS and QuickSight

After a six-month proof of idea, we determined to maneuver totally to AWS for our knowledge and analytics wants. Our earlier BI resolution, IBM Cognos, was prohibitively costly as a result of we needed to pay for a license for every person. After we made the choice to make QuickSight our BI resolution, we have been capable of transfer our accommodations from Cognos to QuickSight inside 10 months. Our affiliate customers made the migration 4 months later, adopted by our company customers.

Having used Cognos since 2008, this was not only a lift-and-shift migration. We decided what dashboards and knowledge we wanted emigrate from our earlier resolution to QuickSight. Through the migration, we found that a good portion of what was in Cognos wasn’t getting used. With AWS Database Migration Service (AWS DMS), we have been capable of put our knowledge into Amazon Redshift after which construct dashboards with QuickSight.

Navigating the pandemic with consumption-based pricing

Shortly after we switched to AWS and QuickSight, the COVID-19 pandemic hit, which impacted the hospitality business significantly. If we hadn’t made this migration, we might have been caught with fastened licensing prices. Because of the AWS pay-as-you-go pricing mannequin, we have been capable of solely pay for what we wanted when demand was decrease in 2020. Then when journey elevated once more, we have been capable of seamlessly cut back up with demand.

This consumption-based pricing mannequin was one of many causes we selected QuickSight, which turned out to be a sport changer throughout an unanticipated occasion. We didn’t need to do any of the cutting down after which soar again up ourselves.

Elevated utilization and performance

Whilst we’ve got diminished prices, our enterprise BI adoption and utilization has gone up nearly tenfold. Our company customers and hoteliers discover QuickSight rather more intuitive than Cognos. We now have 24,000 registered customers and eight,000 month-to-month lively customers inside BWH Lodges.

With higher utilization comes higher duty for governance and coaching. After we started the transfer to AWS, we had a weekly governance assembly, which we’ve got now moved to biweekly. On this governance assembly, we decided how we have been going to standardize knowledge dealing with and set guidelines. These conferences additionally gave us the chance to supply coaching on the brand new instruments we have been utilizing, like QuickSight. Lastly, we additionally had studying periods which workforce members have been capable of entry just about. Now, every time a brand new workforce begins to make use of QuickSight, we’ve got 3–4 years’ price of coaching materials to assist them stand up to hurry. We now have additionally discovered the coaching assets supplied by QuickSight to be beneficial.

Enhancing our enterprise with QuickSight

The BWH Lodges Income Administration workforce was an early adopter of QuickSight. We now have round 20–30 particular income administration dashboards used each by company and hoteliers worldwide. Our gross sales workforce has carried out QuickSight to carry out recency, frequency and financial (RFM) evaluation to find out which clients it ought to prioritize. With these dashboards, our gross sales groups at each the company and property ranges are capable of rating buyer and company accounts in order that they’ll optimize how they use their time. We now have additionally begun to experiment with sentiment evaluation primarily based on name middle knowledge that’s fed into Amazon Transcribe. Gathering a mess of knowledge after which visualizing it in QuickSight has made us a a lot nimbler group.

We’re additionally excited concerning the worth we’re capable of present to our hoteliers with QuickSight Paginated Experiences for creating billing invoices. With this new characteristic, our resort operators not have to go onto the bank card processing portal to entry transactions. They will entry the knowledge they want proper inside QuickSight.

Constructing for the long run

Within the close to future, we plan to embed QuickSight into our property administration system (PMS), AutoClerk. This can present BWH Lodges and our hoteliers with analytics inside their PMS, saving them time and giving them easy accessibility to the knowledge they should enhance their companies. By together with analytics, AutoClerk will present unimaginable worth to clients.

By switching to QuickSight, BWH Lodges has supplied extra worth to our hoteliers – rising adoption, saving cash and constructing for the long run.

To study extra about how QuickSight may also help what you are promoting with dashboards, experiences and extra, go to Amazon QuickSight.


In regards to the Writer
Joseph W. Landucci serves as Director of Know-how Administration at BWH Lodges the place he has spent over eight years constructing and evolving their knowledge administration technique. On this function he’s accountable for the administration and strategic course of six product groups: Database, Income Administration Programs, Knowledge Providers, Loyalty Purposes, Loyalty Automation and Enterprise Analytics.

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